Niacinamide-powered brightening serum for visibly clearer, more radiant skin — lightweight, fast-absorbing, and suitable for all skin types including sensitive.

• Helps visibly brighten dull, uneven skin tone for a more radiant complexion
• Niacinamide helps reduce the visible appearance of dark spots and post-blemish marks
• Hyaluronic Acid delivers deep hydration for a plumper, more supple-looking complexion
• Helps protect skin against environmental stressors with antioxidant support
• Improves overall skin luminosity with consistent daily use

What It Is

Ammuri Advanced Skin Brightening Serum Elixir is a concentrated brightening treatment combining Niacinamide with hydrating actives to target dullness, uneven skin tone, and the visible appearance of dark spots. Designed for daily use as part of a comprehensive brightening routine.

Who It's For

Ideal for those with dull, uneven, or pigmentation-prone skin who want a daily brightening serum that also hydrates. Suitable for all skin types. Perfect for those asking: “What is a good brightening serum with Niacinamide?” or “How do I get glowing skin?”

How to Use

Morning and/or Evening: Apply 3–4 drops to clean skin. Allow to absorb fully before moisturiser. Always follow with SPF 30+ in the morning.

Pairs Well With

Layer under the Ammuri Vitamin C SPF50 Day Cream in the morning for a complete brightening and protection routine. For targeted dark spot correction, pair with the Advanced Brightening Serum in the evening. Explore the full Brightening Skincare Collection.

Frequently Asked Questions

How long before I see results?
Most users notice improved skin brightness and a more even-looking complexion within 4–6 weeks of consistent daily use.

Can I use this with other products?
Yes. This serum layers well with other actives. Use in the morning under SPF, or in the evening before moisturiser.

Is it suitable for sensitive skin?
Yes. The formula is gentle and free from harsh chemicals, suitable for all skin types including sensitive skin.