{"title":"Anti-Ageing \u0026 Wrinkles","description":"\u003cp\u003eVisible signs of ageing — fine lines, wrinkles, loss of firmness, and dull skin — are the result of a gradual slowdown in the skin's natural renewal processes. Collagen production declines from the mid-twenties onwards, cell turnover slows, and the skin's ability to retain moisture decreases. The right combination of active ingredients can meaningfully slow and visibly address many of these changes.\u003c\/p\u003e\u003cp\u003eThe Ammuri anti-ageing range brings together the most well-evidenced ingredients in skincare — retinol, peptides, exosomes, vitamin C, and hyaluronic acid — in formulas designed to work at a cellular level and deliver visible results with consistent use. Explore our \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-retinol-2-5-face-serum-retinol-serum-with-vitamin-c-and-niacinamide\"\u003eRetinol 2.5% Face Serum\u003c\/a\u003e, \u003ca href=\"https:\/\/ammuriskincare.com\/products\/3-5-retinol-serum-for-wrinkles-skin-renewal-ammuri\"\u003e3.5% Retinol Serum\u003c\/a\u003e, and our \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-high-strength-retinol-serum-with-spf50-protection\"\u003eHigh Strength Retinol Serum with SPF 50\u003c\/a\u003e — each formulated to a specific strength to suit your skin's tolerance and goals.\u003c\/p\u003e\u003ch2\u003eThe Most Effective Anti-Ageing Ingredients\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinol\u003c\/strong\u003e — The gold standard of anti-ageing skincare. Accelerates cell turnover and supports collagen production, visibly reducing fine lines and improving skin texture over 8–12 weeks. Available in the Ammuri range from 2.5% to 5%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptides\u003c\/strong\u003e — Short chains of amino acids that signal the skin to produce more collagen and elastin. An excellent complement to retinol, particularly on non-retinol nights, and suitable for all skin types including sensitive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExosomes\u003c\/strong\u003e — Advanced cell-signalling molecules that support skin renewal at a cellular level, improving firmness, radiance, and overall skin quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C\u003c\/strong\u003e — A powerful antioxidant that protects against UV-triggered collagen breakdown while brightening skin tone. Best applied in the morning under SPF.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — Draws moisture into the skin and plumps the appearance of fine lines. Works best layered under a moisturiser on damp skin.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBuilding an Effective Anti-Ageing Routine\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMorning:\u003c\/strong\u003e Vitamin C serum → moisturiser with SPF 50. Antioxidant protection and UV defence are the foundation of any anti-ageing routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening (retinol nights):\u003c\/strong\u003e Retinol serum → nourishing moisturiser. Start 2–3 nights per week and build gradually.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvening (non-retinol nights):\u003c\/strong\u003e Peptide or exosome serum → hydrating moisturiser. Supports collagen production and skin repair between retinol sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor a complete introduction to retinol, read our guide: \u003ca href=\"https:\/\/ammuriskincare.com\/blogs\/news\/complete-retinol-guide-for-beginners\"\u003eComplete Retinol Guide for Beginners: Strengths, Purging, Routines \u0026amp; Results\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhat age should I start using anti-ageing products?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eSPF and vitamin C can be introduced at any age as preventative measures. Retinol is typically introduced from the late twenties or early thirties. The earlier you start a consistent routine, the more effectively you can slow the visible signs of ageing.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eCan I use retinol and peptides together?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eYes — retinol and peptides work well together and are complementary rather than competing. Use retinol on some evenings and a peptide serum on others, or apply peptides after retinol has fully absorbed.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eHow long until I see anti-ageing results?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eImproved skin texture and radiance are typically noticeable within 4–8 weeks. Visible reduction in fine lines takes 8–12 weeks of consistent use. Significant improvements in firmness and deeper wrinkles may take 3–6 months.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eIs retinol suitable for sensitive skin?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eYes — with a careful introduction. Start at 2.5%, use 2 nights per week, and build gradually. The sandwich method (moisturiser before and after retinol) helps buffer the skin during the adjustment period.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e\u003cstrong\u003eWhat is the best anti-ageing ingredient for over 40s?\u003c\/strong\u003e\u003c\/summary\u003e\u003cp\u003eThose in their forties and beyond benefit most from a combination of higher-strength retinol, peptides, and exosome technology. This trio addresses cell turnover, collagen signalling, and cellular repair simultaneously for the most comprehensive results.\u003c\/p\u003e\u003c\/details\u003e\u003chr\u003e\u003ch2\u003eRelated Reading\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/blogs\/news\/beginner-retinol-guide-what-strength-should-you-start-with\"\u003eBeginner Retinol Guide: What Strength Should You Start With?\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/blogs\/news\/retinol-purging-what-it-is-and-how-long-it-lasts\"\u003eRetinol Purging: What It Is, How Long It Lasts, and When to Stop\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/blogs\/news\/retinol-percentage-guide-which-strength-do-you-need\"\u003eRetinol Percentage Guide: Which Strength Do You Actually Need?\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/blogs\/news\/how-to-reduce-fine-lines-and-wrinkles\"\u003eHow to Reduce Fine Lines and Wrinkles\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/blogs\/news\/best-skincare-routine-over-40s-what-changes-and-why\"\u003eThe Best Skincare Routine for Over 40s: What Changes and Why\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"ammuri-serum-age-reverse-wrinkle-freezing-peptide-flawless-skin","title":"Anti-Ageing Serum for Fine Lines \u0026 Wrinkles | Ammuri","description":"\u003cp\u003e⭐ Trusted by Thousands  |  🚚 Free UK Delivery  |  🔁 30-Day Returns  |  ✔ Suitable for All Skin Types\u003c\/p\u003e\n\n\u003cp\u003e✅ \u003cstrong\u003eArgireline and Matrixyl 3000 peptide complex for visible anti-ageing results\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eHelps reduce the visible appearance of fine lines and expression wrinkles\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eSupports the appearance of firmer, more elastic-looking skin\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eLightweight, fast-absorbing — layers easily under moisturiser and SPF\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eSuitable for all skin types including sensitive skin\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhat It Is\u003c\/h2\u003e\n\u003cp\u003eAmmuri Anti-Ageing Serum is a lightweight peptide serum formulated with Argireline and Matrixyl 3000 to target the visible signs of ageing. It helps reduce the appearance of fine lines, expression wrinkles, and loss of firmness — designed for adults who want an effective, non-invasive at-home anti-ageing treatment.\u003c\/p\u003e\n\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eArgireline peptide helps visibly reduce the appearance of expression lines around the eyes, forehead, and mouth\u003c\/li\u003e\n\u003cli\u003eMatrixyl 3000 supports the appearance of collagen renewal for firmer, smoother-looking skin\u003c\/li\u003e\n\u003cli\u003eHelps improve the visible appearance of skin texture, tone, and elasticity\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates without leaving a greasy residue\u003c\/li\u003e\n\u003cli\u003eLayers effortlessly under moisturisers and SPF\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey Ingredients Explained\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eArgireline (Acetyl Hexapeptide-3)\u003c\/strong\u003e — A synthetic peptide widely used in premium anti-ageing skincare. Helps visibly reduce the appearance of expression lines with consistent topical use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatrixyl 3000\u003c\/strong\u003e — A peptide complex that supports the appearance of collagen renewal and skin firmness, helping to visibly smooth fine lines over time.\u003c\/p\u003e\n\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cp\u003eIdeal for those in their 30s–60s looking to visibly address fine lines, expression wrinkles, and loss of firmness. Suitable for all skin types. Perfect for those asking: \u003cem\u003e“What is the best serum for fine lines?”\u003c\/em\u003e or \u003cem\u003e“Does Argireline really work for wrinkles?”\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMorning and\/or Evening:\u003c\/strong\u003e Apply 3–4 drops to clean skin, focusing on areas of concern. Gently press into skin — do not rub. Follow with moisturiser. Always apply SPF 30+ in the morning.\u003c\/p\u003e\n\n\u003ch2\u003eBuild Your Routine\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMorning:\u003c\/strong\u003e Anti-Ageing Serum → \u003ca href=\"\/es\/products\/ammuri-vitamin-c-day-cream-spf50-brightening-moisturizer\"\u003eVitamin C SPF50 Day Cream\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvening:\u003c\/strong\u003e Anti-Ageing Serum → \u003ca href=\"\/es\/products\/retinol-serum-for-face\"\u003eRetinol Serum\u003c\/a\u003e → \u003ca href=\"\/es\/products\/intense-brightening-cream-exosome\"\u003eBrightening Cream\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eExplore the full \u003ca href=\"\/es\/collections\/anti-aging-serums\"\u003eAnti-Ageing Serum Collection\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow long before I see results?\u003c\/strong\u003e\u003cbr\u003eMost users begin to notice visible improvements in skin smoothness and the appearance of fine lines within 4–6 weeks of consistent daily use. More significant visible changes typically take 8–12 weeks.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use this with other products?\u003c\/strong\u003e\u003cbr\u003eYes. This serum layers well with other actives. Use it in the morning alongside the \u003ca href=\"\/es\/products\/ammuri-vitamin-c-day-cream-spf50-brightening-moisturizer\"\u003eVitamin C SPF50 Day Cream\u003c\/a\u003e, and pair with a \u003ca href=\"\/es\/products\/retinol-serum-for-face\"\u003eretinol serum\u003c\/a\u003e in the evening for a comprehensive anti-ageing routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003eYes. The formula is lightweight and gentle, suitable for all skin types including sensitive skin. If you have very reactive skin, patch test on the inner arm before applying to the face.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use this around my eyes?\u003c\/strong\u003e\u003cbr\u003eYes — apply gently by pressing into the skin around the eye area. Do not rub, and avoid direct contact with the eyes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDo I need SPF when using this?\u003c\/strong\u003e\u003cbr\u003eYes — SPF is essential in any anti-ageing routine. UV exposure accelerates the visible signs of ageing. Use SPF 30+ every morning without exception.\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":44991909265572,"sku":"KP-LEGO-NE2G","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6602\/4356\/files\/Ammuri-Serum-Age-Reverse-Botox-Alternative-for-Flawless-Skin-Ammuri-Skincare-148375977.png?v=1755391033"},{"product_id":"ammuri-collagen-peptide-serum-for-youthful-skin","title":"Ammuri Collagen Peptide Serum for Youthful Skin","description":"\u003cp\u003e\u003cstrong\u003eRestore skin firmness and smooth wrinkles with a concentrated Collagen Peptide serum — the building blocks your skin needs to stay youthful and resilient.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eWhat It Is\u003c\/h2\u003e\u003cp\u003eA high-potency serum packed with Collagen Peptides — short-chain amino acids that signal the skin to produce more of its own collagen. As collagen naturally declines with age, this serum helps replenish what’s lost, restoring firmness, elasticity, and a plumper, more youthful complexion.\u003c\/p\u003e\u003ch2\u003eWhat It Does\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eStimulates the skin’s own collagen production for long-term firmness\u003c\/li\u003e\n\u003cli\u003eVisibly reduces fine lines and wrinkles with consistent use\u003c\/li\u003e\n\u003cli\u003eImproves skin elasticity and bounce\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates for a plumper, more youthful appearance\u003c\/li\u003e\n\u003cli\u003eSupports skin barrier health and resilience\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho It's For\u003c\/h2\u003e\u003cp\u003eIdeal for those aged 30+ noticing loss of firmness, sagging, or deepening wrinkles. Suitable for all skin types. Perfect for those asking: \u003cem\u003e\"What is the best collagen serum for skin firmness?\"\u003c\/em\u003e or \u003cem\u003e\"Do collagen peptides in skincare actually work?\"\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMorning and\/or Evening:\u003c\/strong\u003e Apply 3–4 drops to clean skin after cleansing. Follow with moisturiser. Can be layered with Vitamin C in the morning or Retinol in the evening for enhanced anti-ageing results.\u003c\/p\u003e\u003ch2\u003ePairs Well With\u003c\/h2\u003e\u003cp\u003eLayer with the \u003ca href=\"\/es\/products\/ammuri-age-reverse-wrinkle-freezing-serum-argireline-peptide-anti-ageing-treatment-30ml\"\u003eAge Reverse Wrinkle-Freezing Serum\u003c\/a\u003e for a powerful peptide combination. Explore the full \u003ca href=\"\/es\/collections\/anti-aging-serums\"\u003eAnti-Aging Serum Collection\u003c\/a\u003e.\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":39587434791076,"sku":"SB-WIKU-47SP","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6602\/4356\/files\/ammuri-collagen-peptide-serum-radiance-elixir-sunlight.jpg?v=1748463332"},{"product_id":"ammuri-apple-stem-cell-age-reverse-cream-for-youthful-skin","title":"Ammuri Apple Stem Cell Age Reverse Cream for Youthful Skin","description":"\u003cp\u003e⭐ Trusted by Thousands  |  🚚 Free UK Delivery  |  🔁 30-Day Returns  |  ✔ Suitable for All Skin Types\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrighten, protect, and hydrate in one step — Vitamin C Day Cream with broad-spectrum SPF50 for daily skin defence and radiance.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eWhat It Is\u003c\/h2\u003e\u003cp\u003eA daily moisturiser combining Vitamin C brightening actives with broad-spectrum SPF50 sun protection. Designed to be your final morning step — protecting skin from UV damage while visibly improving tone and radiance over time.\u003c\/p\u003e\u003ch2\u003eWhat It Does\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBroad-spectrum SPF50 protects against UVA and UVB damage\u003c\/li\u003e\n\u003cli\u003eVitamin C visibly brightens skin tone and reduces the appearance of dark spots\u003c\/li\u003e\n\u003cli\u003eHydrates and nourishes skin throughout the day\u003c\/li\u003e\n\u003cli\u003eHelps prevent new pigmentation from forming\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula suitable for daily use under makeup\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho It’s For\u003c\/h2\u003e\u003cp\u003eEssential for anyone using retinol, brightening serums, or any active skincare. Also ideal as a standalone daily moisturiser with SPF for those who want simplified, effective sun protection with a brightening benefit.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eYour Morning Routine\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eCleanse\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerum (optional)\u003c\/strong\u003e — Apply \u003ca href=\"https:\/\/ammuriskincare.com\/products\/exosome-booster-serum\"\u003eExosome Brightening Serum\u003c\/a\u003e or \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-vitamin-c-hydroboost-serum-for-radiant-skin\"\u003eVitamin C Hydroboost Serum\u003c\/a\u003e and allow to absorb.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThis product\u003c\/strong\u003e — Apply as your final morning step. No additional sunscreen needed.\u003c\/li\u003e\n\u003c\/ol\u003e\u003chr\u003e\u003ch2\u003ePairs Well With\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🧬 \u003cstrong\u003eMorning serum — \u003ca href=\"https:\/\/ammuriskincare.com\/products\/exosome-booster-serum\"\u003eExosome Brightening Serum\u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eMorning serum — \u003ca href=\"https:\/\/ammuriskincare.com\/products\/ammuri-vitamin-c-hydroboost-serum-for-radiant-skin\"\u003eVitamin C Hydroboost Serum\u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e🌙 \u003cstrong\u003eEvening — \u003ca href=\"https:\/\/ammuriskincare.com\/products\/retinol-serum-for-face\"\u003eRetinol 2.5% Face Serum\u003c\/a\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExplore the full \u003ca href=\"https:\/\/ammuriskincare.com\/collections\/dark-spots\"\u003eDark Spots \u0026amp; Pigmentation collection\u003c\/a\u003e.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhy SPF Is the Most Important Step in Your Skincare Routine\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eUV exposure is the single largest contributor to premature skin ageing, dark spots, and uneven pigmentation.\u003c\/li\u003e\n\u003cli\u003eWithout daily SPF, the results of brightening serums, retinol, and other actives are actively undermined by ongoing UV damage.\u003c\/li\u003e\n\u003cli\u003eSPF50 blocks approximately 98% of UVB rays. Consistent daily use — even on cloudy days — is what delivers long-term skin protection.\u003c\/li\u003e\n\u003cli\u003eRetinol and brightening actives increase UV sensitivity. SPF is non-negotiable when using these ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediately:\u003c\/strong\u003e Skin feels hydrated and protected.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 2–4:\u003c\/strong\u003e Skin tone begins to look more even with consistent daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 6–12+:\u003c\/strong\u003e Visible brightening and a reduction in the appearance of new dark spots forming.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSkincare Routine Guidance\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eThis is your final morning step.\u003c\/strong\u003e Apply after all serums have absorbed. No additional SPF needed on top.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eApply generously.\u003c\/strong\u003e A thin layer reduces the SPF rating significantly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUse every morning, regardless of weather.\u003c\/strong\u003e UV rays penetrate cloud cover.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003e💰 Save with a Complete Routine Bundle\u003c\/h2\u003e\u003cp\u003eThis SPF50 cream is included in \u003cstrong\u003etwo\u003c\/strong\u003e of our website-exclusive bundles — choose the one that matches your skin concern:\u003c\/p\u003e\u003cp\u003e🧬 \u003cstrong\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/products\/dark-spot-glow-routine-bundle\"\u003eDark Spot \u0026amp; Glow Routine Bundle\u003c\/a\u003e\u003c\/strong\u003e — Exosome Serum + Brightening Cream + This SPF50\u003cbr\u003e💷 \u003cstrong\u003e£57.99\u003c\/strong\u003e  |  \u003cs\u003e£69.97\u003c\/s\u003e  |  \u003cstrong\u003eSave £11.98\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e🧬 \u003cstrong\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/products\/beginner-retinol-routine-bundle\"\u003eBeginner Retinol Routine Bundle\u003c\/a\u003e\u003c\/strong\u003e — Retinol 2.5% + Aloe Vera Gel + This SPF50\u003cbr\u003e💷 \u003cstrong\u003e£44.99\u003c\/strong\u003e  |  \u003cs\u003e£54.97\u003c\/s\u003e  |  \u003cstrong\u003eSave £9.98\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e🌐 Website exclusive — only at AmmuriSkincare.com\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ammuriskincare.com\/collections\/skincare-bundles\"\u003e\u003cstrong\u003e→ View all Skincare Bundles\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":44991948095652,"sku":"05130","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6602\/4356\/files\/ammuri-age-reverse-cream-hand-holding-container.jpg?v=1748463513"},{"product_id":"ammuri-age-reverse-serum-retinol-supreme-serum-set-powerful-anti-ageing-anti-wrinkle","title":"Ammuri Age Reverse \u0026 Retinol Supreme Serum Set - Anti-Aging Wrinkle Duo","description":"\u003ch1\u003eAmmuri Age Reverse \u0026amp; Retinol Supreme Serum Set – Advanced Anti-Ageing Duo\u003c\/h1\u003e\n\n\u003cp\u003eA high-performance anti-ageing serum set combining two complementary formulations: the Age Reverse Advanced Serum for peptide-powered firming and hydration, and the Retinol Supreme Serum for cell renewal, brightening, and pore refinement. Together they address the key visible signs of skin ageing from multiple angles, in one complete routine.\u003c\/p\u003e\n\n\u003ch2\u003eWho This Set Is For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThose looking to address fine lines, loss of firmness, and uneven skin tone\u003c\/li\u003e\n\u003cli\u003eSkin that appears dull, dry, or lacking elasticity\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types including sensitive skin when introduced gradually\u003c\/li\u003e\n\u003cli\u003eIdeal for anyone building a more targeted anti-ageing skincare routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\n\u003ch3\u003eAmmuri Age Reverse Advanced Anti-Ageing Serum\u003c\/h3\u003e\n\u003cp\u003eA peptide-rich serum formulated with Hexapeptide, Matrixyl 3000, Hyaluronic Acid, and Vitamin C. This combination targets fine lines, supports collagen, and delivers deep hydration for a firmer, more radiant-looking complexion. Lightweight and fast-absorbing — suitable for morning or evening use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHexapeptide \u0026amp; Matrixyl 3000\u003c\/strong\u003e — support collagen and help reduce the appearance of expression lines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — draws moisture into the skin for lasting hydration and a plumper appearance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C\u003c\/strong\u003e — brightening antioxidant that helps even skin tone and protect against environmental damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAmmuri Retinol Supreme Serum\u003c\/h3\u003e\n\u003cp\u003eA multi-active evening serum formulated with 2.5% Retinol, 20% Vitamin C, 5% Hyaluronic Acid, and 3.5% Niacinamide. Targets wrinkles, acne scars, enlarged pores, and uneven tone while supporting collagen production and skin renewal. Also contains Aloe, Rosehip, and Gotu Kola for gentle botanical support.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinol 2.5%\u003c\/strong\u003e — supports cell turnover and helps reduce the appearance of fine lines and pigmentation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 3.5%\u003c\/strong\u003e — refines pores, reduces redness, and helps even skin tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid 5%\u003c\/strong\u003e — plumps and hydrates for a smoother-looking complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C 20%\u003c\/strong\u003e — targets blemishes and pigmentation while brightening overall tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAmmuri Q10 + Advanced Retinol 2.5% Firming Cream\u003c\/h3\u003e\n\u003cp\u003eA premium firming cream combining Retinol 2.5% with Coenzyme Q10 to energise skin cells, support collagen, and improve firmness. Suitable for day and night use — protects and hydrates during the day, supports skin repair overnight. Helps strengthen the skin barrier and soothe sensitivity.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use This Routine\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMorning:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eCleanse skin\u003c\/li\u003e\n\u003cli\u003eApply Age Reverse Serum — massage gently until absorbed\u003c\/li\u003e\n\u003cli\u003eFollow with SPF 30 or higher (essential when using retinol)\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eEvening:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eCleanse skin and pat dry\u003c\/li\u003e\n\u003cli\u003eApply Retinol Supreme Serum — allow 1–2 minutes to absorb\u003c\/li\u003e\n\u003cli\u003eApply Q10 Retinol Firming Cream as your final evening step\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 2–4:\u003c\/strong\u003e Skin feels more hydrated and looks more even; texture begins to refine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 6–8:\u003c\/strong\u003e Fine lines appear visibly reduced; skin looks firmer and more radiant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeeks 10–12+:\u003c\/strong\u003e Continued improvement in elasticity, clarity, and overall skin quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eResults vary by skin type and consistency of use. Retinol works cumulatively — consistent daily use over 8–12 weeks delivers the most meaningful results.\u003c\/p\u003e\n\n\u003ch2\u003eSPF \u0026amp; Consistency Guidance\u003c\/h2\u003e\n\u003cp\u003eDaily SPF 30 or higher is essential when using retinol. UV exposure can trigger pigmentation and reduce the effectiveness of your routine. Apply SPF every morning as the final step in your skincare routine. If you are new to retinol, begin with 2–3 evenings per week and build up gradually as your skin adjusts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFor external use only. Avoid contact with eyes. Keep out of reach of children. Patch test before first use. Always check individual product labels for full ingredient lists.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":46035437551780,"sku":"4603543755","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6602\/4356\/files\/ammuri-skincare-ammuri-age-reverse-retinol-supreme-serum-set-default-title-ammuri-age-reverse-serum-retinol-supreme-serum-set-powerful-anti-ageing-anti-wrinkle-4603543755-45882797719716.jpg?v=1745188260"},{"product_id":"ammuri-age-reverse-serum-peptide-matrixyl","title":"Ammuri Age Reverse Serum 30ml – Anti-Ageing Wrinkle \u0026 Firming Serum for Face \u0026 Under Eye | Smooth Fine Lines, Hydrate \u0026 Improve Skin Elasticity","description":"\u003cp\u003e⭐ Trusted by Thousands  |  🚚 Free UK Delivery  |  🔁 30-Day Returns  |  ✔ Suitable for All Skin Types\u003c\/p\u003e\n\n\u003cp\u003e✅ \u003cstrong\u003eAdvanced peptide complex to help visibly firm and smooth the skin\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eHelps reduce the visible appearance of fine lines and wrinkles\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eRefreshes and brightens the delicate under-eye area\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eLightweight, fast-absorbing — suitable for morning and evening use\u003c\/strong\u003e\u003cbr\u003e✅ \u003cstrong\u003eSuitable for all skin types including sensitive skin\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhat It Is\u003c\/h2\u003e\n\u003cp\u003eAmmuri Age Reverse Serum is a lightweight, fast-absorbing anti-ageing serum formulated with an advanced peptide complex to help visibly improve the appearance of fine lines, wrinkles, and loss of firmness. Designed for daily use on the face and delicate under-eye area.\u003c\/p\u003e\n\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHelps reduce the visible appearance of fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eSupports firmer, smoother-looking skin with consistent use\u003c\/li\u003e\n\u003cli\u003eHelps improve the appearance of skin texture and elasticity\u003c\/li\u003e\n\u003cli\u003eRefreshes and brightens the delicate under-eye area\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates for a plumper, more youthful-looking complexion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cp\u003eIdeal for those in their 30s–60s looking for a gentle, daily anti-ageing serum that addresses fine lines, wrinkles, and under-eye concerns without irritation. Suitable for all skin types including sensitive skin.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMorning and Evening:\u003c\/strong\u003e Apply 2–3 drops to clean skin. Gently massage into the face and under-eye area using upward motions until fully absorbed. Follow with moisturiser. Apply SPF 30+ in the morning.\u003c\/p\u003e\n\n\u003ch2\u003eBuild Your Routine\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMorning:\u003c\/strong\u003e Age Reverse Serum → \u003ca href=\"\/es\/products\/ammuri-vitamin-c-day-cream-spf50-brightening-moisturizer\"\u003eVitamin C SPF50 Day Cream\u003c\/a\u003e (essential UV protection)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvening:\u003c\/strong\u003e Age Reverse Serum → \u003ca href=\"\/es\/products\/ammuri-apple-stem-cell-age-reverse-cream-for-youthful-skin\"\u003eApple Stem Cell Age Reverse Cream\u003c\/a\u003e for deeper overnight nourishment\u003c\/p\u003e\n\u003cp\u003eExplore the full \u003ca href=\"\/es\/collections\/anti-aging-serums\"\u003eAnti-Ageing Serum Collection\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCan this be used under the eyes?\u003c\/strong\u003e\u003cbr\u003eYes — this serum is suitable for the delicate under-eye area. Apply gently by pressing — do not rub — and avoid direct contact with the eyes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003eYes. The lightweight formula is gentle and suitable for all skin types. Patch test on the inner arm before applying to the face if you have very reactive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long before I see results?\u003c\/strong\u003e\u003cbr\u003eMost users notice visible improvements in skin smoothness and firmness within 4–6 weeks of consistent daily use.\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":46290577227940,"sku":"KP-LEGO-NE2G","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6602\/4356\/files\/ChatGPTImageDec27_2025_05_46_23PM.png?v=1766859433"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6602\/4356\/collections\/NEEDLES-FREEWRINKLESOLUTION.png?v=1777667573","url":"https:\/\/ammuriskincare.com\/es\/collections\/anti-ageing.oembed","provider":"Ammuri Skincare","version":"1.0","type":"link"}