{"product_id":"ammuri-retinol-2-5-face-serum","title":"Ammuri Retinol 2.5% Face Serum | Vitamin C + Niacinamide | 30ml","description":"\u003ch2\u003eRetinol 2.5% Face Serum — Vitamin C + Niacinamide\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eA lower-strength evening retinol serum for customers who want to begin a structured retinol routine.\u003c\/strong\u003e This formula combines Retinol 2.5% with Vitamin C and Niacinamide for smoother-looking texture, radiance and a more even-looking complexion.\u003c\/p\u003e\n\n\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSupports smoother-looking skin texture\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHelps improve the visible appearance of fine lines\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVitamin C supports a brighter-looking complexion\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNiacinamide supports a more even-looking skin tone\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA lower-strength option\u003c\/strong\u003e for customers not ready for Ammuri 3.5% or 5% retinol\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho It’s For\u003c\/h3\u003e\n\u003cp\u003eChoose this serum if you want a \u003cstrong\u003e2.5% retinol formula with Vitamin C and Niacinamide\u003c\/strong\u003e and are building a gradual evening anti-ageing routine.\u003c\/p\u003e\n\u003cp\u003eReady for a stronger option? Compare with \u003ca href=\"\/es\/products\/ammuri-retinol-3-5-serum\"\u003e\u003cstrong\u003eAmmuri Retinol 3.5%\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eUse in the evening on clean, completely dry skin.\u003c\/li\u003e\n\u003cli\u003eApply a small amount over the face, avoiding the eye and lip areas.\u003c\/li\u003e\n\u003cli\u003eStart 1–2 evenings per week and increase gradually according to skin tolerance.\u003c\/li\u003e\n\u003cli\u003eFollow with a gentle moisturiser.\u003c\/li\u003e\n\u003cli\u003eUse broad-spectrum SPF every morning while using retinol.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eBuild Your Routine\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMorning:\u003c\/strong\u003e Cleanse → moisturiser → SPF.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRetinol evenings:\u003c\/strong\u003e Cleanse → Retinol 2.5% → moisturiser.\u003c\/p\u003e\n\u003cp\u003ePrefer a paired recovery routine? Shop the \u003ca href=\"\/es\/products\/ammuri-retinol-recovery-duo-retinol-2-5-serum-snail-mucin-cream\"\u003e\u003cstrong\u003eRetinol Recovery Duo with Snail Mucin Cream\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eWhat to Expect\u003c\/h3\u003e\n\u003cp\u003eRetinol works best when introduced gradually and used consistently. Skin may feel drier while adjusting. Over time, the complexion may look smoother, fresher and more refined. Results vary by skin type and routine consistency.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this the lowest Ammuri retinol strength?\u003c\/strong\u003e\u003cbr\u003eIt is one of Ammuri’s lower-strength retinol options and is a more suitable starting point than the 3.5% or 5% formulas for many customers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it every night?\u003c\/strong\u003e\u003cbr\u003eBegin gradually. Increase frequency only if your skin remains comfortable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it with other active serums?\u003c\/strong\u003e\u003cbr\u003eKeep the routine simple while adjusting. You can use other serums at a different time of day or on non-retinol evenings.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e30ml • UK stock • Fast dispatch • Secure checkout • 30-day returns on eligible items\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":39587434496164,"sku":"H6-5MWJ-4JTI","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6602\/4356\/files\/file_0000000058a8722fac90422b7a2e4ff0.png?v=1767088815","url":"https:\/\/ammuriskincare.com\/es\/products\/ammuri-retinol-2-5-face-serum","provider":"Ammuri Skincare","version":"1.0","type":"link"}