{"product_id":"retinol-2-5-supreme-serum","title":"Ammuri Retinol 2.5% Supreme Serum – Gentle Anti-Ageing Treatment | 30ml","description":"\u003cp\u003e⭐ Trusted by Thousands  |  🚚 Free UK Delivery  |  🔁 30-Day Returns  |  ✔ Suitable for All Skin Types\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe perfect balance of effectiveness and gentleness — Ammuri's Retinol 2.5% Supreme Serum delivers visible anti-ageing results with a skin-kind formula designed for consistent, long-term use.\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e✔ 2.5% Retinol in a supremely gentle, skin-kind base formula\u003c\/li\u003e\n\u003cli\u003e✔ Visibly smooths the appearance of fine lines and uneven skin texture\u003c\/li\u003e\n\u003cli\u003e✔ Helps support the skin's natural overnight renewal process\u003c\/li\u003e\n\u003cli\u003e✔ Enriched with soothing actives to help minimise the appearance of sensitivity\u003c\/li\u003e\n\u003cli\u003e✔ Ideal for those who want effective retinol results without discomfort\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat It Is\u003c\/h2\u003e\u003cp\u003eA refined 2.5% Retinol serum in an advanced, skin-kind base — the Supreme edition of our Retinol 2.5% formula. Designed for those who want consistent, visible anti-ageing results without the dryness or discomfort sometimes associated with retinol use.\u003c\/p\u003e\u003ch2\u003eWhat It Does\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVisibly smooths the appearance of fine lines and skin texture irregularities\u003c\/li\u003e\n\u003cli\u003eHelps support the skin's natural overnight renewal process\u003c\/li\u003e\n\u003cli\u003eImproves the visible appearance of skin tone, clarity, and radiance\u003c\/li\u003e\n\u003cli\u003eSoothing actives help minimise the appearance of redness or sensitivity during use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eKey Ingredients Explained\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eRetinol 2.5% (Vitamin A)\u003c\/strong\u003e — Helps support the skin's natural renewal process. At 2.5%, it delivers visible results while remaining accessible for a wide range of skin types.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSoothing Botanical Complex\u003c\/strong\u003e — A blend of calming plant-derived actives chosen to help support the skin barrier and minimise the appearance of sensitivity during retinol use.\u003c\/p\u003e\u003ch2\u003eWho It's For\u003c\/h2\u003e\u003cp\u003eIdeal for those who have tried retinol before but found standard formulas too drying or uncomfortable, or for those who want a reliable, gentle retinol for consistent long-term use. Perfect for anyone asking: \u003cem\u003e“What is the gentlest retinol serum?”\u003c\/em\u003e or \u003cem\u003e“Can I use retinol if I have sensitive skin?”\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eEvening only:\u003c\/strong\u003e Apply a pea-sized amount to clean, dry skin 2–3 nights per week. Increase frequency gradually. Always apply SPF 30+ the following morning.\u003c\/p\u003e\u003ch2\u003eComplete Your Routine\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAlways follow the next morning with our \u003ca href=\"\/products\/ammuri-vitamin-c-day-cream-spf50-brightening-moisturizer\"\u003eVitamin C SPF50 day cream\u003c\/a\u003e — essential UV protection when using retinol\u003c\/li\u003e\n\u003cli\u003eApply our \u003ca href=\"\/products\/niacinamide-serum-for-pigmentation-glow\"\u003eniacinamide serum for pores and oil control\u003c\/a\u003e first in the evening to help support the skin barrier before this serum\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWhat makes this different from the standard Retinol 2.5% Serum?\u003c\/strong\u003e\u003cbr\u003eThe Supreme edition features an enhanced, skin-kind base with additional soothing and hydrating actives — making it particularly well-suited for those who want consistent retinol results with maximum comfort.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003eYes — the Supreme formula is specifically designed to be gentler on the skin. We recommend patch testing first and starting with 1–2 nights per week. New to retinol altogether? Our \u003ca href=\"\/blogs\/news\/beginner-retinol-guide-what-strength-should-you-start-with\"\u003ebeginner retinol guide\u003c\/a\u003e covers everything you need to know about starting safely.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow do I build a routine around this serum?\u003c\/strong\u003e\u003cbr\u003eStart with once a week in the evening, then build up gradually. For a full step-by-step framework — including morning vs night routine and what to use on non-retinol nights — read our guide on \u003ca href=\"\/blogs\/news\/how-to-build-a-beginner-retinol-routine\"\u003ehow to build a retinol routine\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need SPF when using retinol?\u003c\/strong\u003e\u003cbr\u003eYes — always. Apply our \u003ca href=\"\/products\/ammuri-vitamin-c-day-cream-spf50-brightening-moisturizer\"\u003eVitamin C SPF50 day cream\u003c\/a\u003e every morning without exception.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow long before I see results?\u003c\/strong\u003e\u003cbr\u003eMost customers notice visible improvements in skin texture and tone within 4–8 weeks of consistent use.\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":55890037735808,"sku":"","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/6602\/4356\/files\/file_0000000058a8722fac90422b7a2e4ff0.png?v=1767088815","url":"https:\/\/ammuriskincare.com\/products\/retinol-2-5-supreme-serum","provider":"Ammuri Skincare","version":"1.0","type":"link"}