Biotin & Caffeine Shampoo — Fuller-Looking Hair & Scalp Care

A sulphate-free 473ml shampoo for fine, weak or thinning-looking hair. Ammuri Biotin & Caffeine Shampoo combines Biotin, Caffeine, Saw Palmetto and Argan Oil to cleanse the scalp while helping hair feel stronger, softer and more manageable.

Why You’ll Love It

• Supports a fuller-looking finish for fine or thinning-looking hair
• Gentle sulphate-free cleansing for regular scalp and hair care
• Helps reduce the look of breakage by improving softness and manageability
• Scalp-focused formula with Biotin, Caffeine and Saw Palmetto
• Argan Oil helps condition dry-looking hair and improve shine
• Large 473ml bottle for consistent use

Ingredient Focus

Biotin
A familiar haircare ingredient used in cosmetic formulas focused on conditioning and stronger-feeling hair.

Caffeine
Included as part of the scalp-care blend in this rinse-off formula.

Saw Palmetto
A botanical ingredient frequently found in products marketed for thinning-looking hair and scalp care.

Argan Oil
Helps condition, soften and add shine to dry or fragile-looking hair.

Why Saw Palmetto Is Included

Saw Palmetto is included as a botanical scalp-care ingredient alongside Biotin and Caffeine. This is a rinse-off cosmetic shampoo positioned around scalp care, conditioning, reduced visible breakage and a fuller-looking finish.

Ammuri or PURA D'OR?

Choose Ammuri Biotin & Caffeine Shampoo if you prefer a focused Biotin + Caffeine + Saw Palmetto + Argan Oil formula and an Ammuri-branded scalp-care routine.

Choose PURA D'OR Original Gold Label if you specifically want the established PURA D'OR brand and its broader 17-key-ingredient botanical formula. Both are cosmetic shampoos for thinning-looking hair and should be chosen for their cleansing, conditioning and hair-care benefits.

Who It’s For

Ideal for adults with fine, weak, fragile or thinning-looking hair who want a regular scalp-care shampoo and a healthier, fuller-looking finish.

How to Use

1. Wet hair and scalp thoroughly.
2. Apply shampoo and massage gently into the scalp for 1–2 minutes.
3. Work through the lengths of the hair.
4. Rinse thoroughly.
5. Repeat if required and follow with conditioner through the lengths and ends.

Build Your Fuller-Looking Hair Routine

Step 1: Cleanse with Ammuri Biotin & Caffeine Shampoo.

Step 2: Follow with Ammuri Biotin & Argan Hair Serum as a separate leave-in conditioning step.

Want both together? Shop the Biotin & Caffeine Shampoo + Hair Repair Oil Set. Regular user? See the 2 x 473ml Twin Pack.

What to Expect

After washing, hair should feel clean, conditioned and easier to manage. With regular use as part of a consistent haircare routine, fine or fragile hair can look healthier and fuller, especially when breakage is reduced.

Frequently Asked Questions

Is this a medical hair-loss treatment?
No. It is a cosmetic shampoo for scalp care, cleansing, conditioning and fuller-looking hair.

Does it contain Saw Palmetto?
Yes. Saw Palmetto is included as a botanical scalp-care ingredient alongside Biotin and Caffeine.

Can men and women use it?
Yes. Choose it according to your hair and scalp needs rather than gender.

Can I use it regularly?
Yes. The sulphate-free formula is suitable for regular use according to your hair and scalp needs.

When should I seek professional advice?
If hair loss is sudden, patchy, significant or unexplained, speak to a GP or other appropriately qualified healthcare professional to help identify the cause.

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