This is a genuine PURA D'OR branded product stocked and sold by Ammuri Skincare. PURA D'OR is the manufacturer/brand; Ammuri Skincare is the retailer.

PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo — 473ml

PURA D'OR positions its Original Gold Label shampoo as an anti-thinning biotin shampoo that helps reduce the appearance of hair thinning due to breakage. The current formula features 17 key ingredients including Biotin, Red Korean Seaweed, Nettle, Pumpkin Seed, Black Cumin, Saw Palmetto and Argan Oil.

What the Manufacturer Currently Claims

• Helps reduce the appearance of hair thinning due to breakage
• Supports the appearance of greater volume, strength and shine
• Uses PURA D'OR's 17-key-ingredient botanical formula
• Suitable for regular hair and scalp cleansing according to the product label

Key Ingredients

• Biotin — used in the formula to support the appearance of stronger, healthier hair.
• Red Korean Seaweed — a botanical ingredient used to support a thicker, more voluminous appearance.
• Nettle Leaf, Pumpkin Seed & Black Cumin — part of the botanical hair and scalp blend.
• Saw Palmetto — included as a traditional botanical haircare ingredient.
• Argan Oil — helps condition the hair and protect against breakage while adding shine.

How to Use

1. Wet hair thoroughly.
2. Apply shampoo to wet hair and scalp.
3. Massage gently for around 2 minutes, in line with the current manufacturer directions.
4. Rinse thoroughly.
5. Follow with conditioner if required.

Always check the directions on the physical product you receive because packaging and instructions can change.

Realistic Expectations

This is a cosmetic haircare product. The manufacturer positions it around breakage, hair strength, volume and shine. It is not presented by Ammuri Skincare as a medicine for diagnosing or treating alopecia.

PURA D'OR or Ammuri Biotin & Caffeine Shampoo?

Choose PURA D'OR Original Gold Label if you specifically want the established PURA D'OR formula and its broad 17-key-ingredient botanical concept.

Choose Ammuri Biotin & Caffeine Shampoo if you prefer Ammuri's more focused Biotin + Caffeine + Saw Palmetto + Argan Oil formula for scalp care and fuller-looking hair.

Both are cosmetic shampoos for thinning-looking hair and should be chosen for their cleansing, conditioning and hair-care benefits.

Why Buy from Ammuri Skincare?

• Genuine PURA D'OR branded stock
• UK-based retailer and customer support
• Clear brand disclosure — PURA D'OR is the product brand

Frequently Asked Questions

Is this an Ammuri shampoo?
No. PURA D'OR is the brand and manufacturer. Ammuri Skincare stocks and sells it.

What results is it designed for?
The current manufacturer positioning focuses on hair strength, volume, shine and the appearance of thinning associated with breakage.

Read our PURA D'OR Gold Label Shampoo Review UK, or compare the full Hair Care collection.

Source note: Product positioning should be checked against current PURA D'OR packaging and manufacturer information when stock batches change.