Serums

Find your serum by main skin goal—brightening, hydration, visible fine lines or retinol support. Choose one targeted formula first instead of layering several strong actives at once.

Find the Right Face Serum for Your Skin Goals

Ammuri's face serum range includes hydrating formulas, peptide serums, brightening serums and retinol-based evening products. If you are looking for a face serum in the UK, start with the skin concern you want to focus on, then compare the ingredients and instructions of each formula.

• Visible dark spots and uneven-looking tone: explore Extreme Brightening Serum with Kojic Acid and Alpha Arbutin or Exosome Brightening Serum.
• Fine lines and firmer-looking skin: compare Age Reverse Peptide Serum with Argireline and Matrixyl 3000 and Collagen Peptide Face Serum.
• Visible shine and uneven-looking texture: view Niacinamide 10% Face Serum.
• Evening retinol routine: browse our retinol serums and creams and compare labelled strengths before choosing a product.

Face Serum FAQs

When should I use a face serum? Follow the label of your chosen product. Many hydrating or peptide serums are designed for simple daily routines, while retinol products are typically used in the evening.

Can I use two serums together? Compatibility depends on the formulas. If you are new to active skincare, introduce one product at a time and avoid layering multiple strong actives without checking the directions.

Should I use moisturiser after serum? A suitable moisturiser can complement a serum, especially if your skin tends to feel dry. Use appropriate daytime sun protection where needed.

Need help choosing brightening skincare? Compare products in our Brightening & Dark Spot Skincare collection.