What is the best anti-ageing serum in the UK?

Serums with retinol, peptides, or vitamin C are the most effective for reducing wrinkles and improving skin texture.

How long do anti-ageing serums take to work?

Most anti-ageing serums show visible results within 8 to 12 weeks of consistent use.

Can I use vitamin C and retinol together?

Yes, vitamin C is typically used in the morning and retinol at night for best results.

about ammuri brand story clean beauty exosomes UK skincare brand

Ammuri Skincare — Brand Story, Ingredients & Values

April 30, 2026

Who We Are

Ammuri Skincare is a UK-based premium skincare brand built around one belief: that clinical-grade skincare should be accessible, transparent, and effective for all skin tones.

We specialise in advanced biotech actives — including exosome technology, encapsulated retinol, and science-backed brightening ingredients — formulated to deliver visible results without harsh or controversial chemicals.

Our Ingredients Philosophy

Every Ammuri formula is built around ingredients with a strong evidence base. We don’t use hydroquinone, mercury-based actives, or harsh bleaching agents. Instead, we focus on:

Exosomes — cutting-edge biotech that supports skin renewal and enhances ingredient delivery
Encapsulated Retinol — time-released for effective results with reduced irritation
Kojic Acid & Alpha Arbutin — naturally derived brightening actives
Niacinamide — versatile, gentle, and effective across all skin types
Vitamin C — antioxidant protection and daily brightening

Who We’re For

Our products are designed for anyone dealing with dark spots, hyperpigmentation, fine lines, or dull skin — across all skin tones and ages. We pay particular attention to formulating products that work effectively on deeper skin tones, where many mainstream brightening products fall short.

Where We Ship

Ammuri Skincare ships across the UK, US, and Europe. All products are formulated to meet UK and EU cosmetic safety standards.

Our Bestsellers

Exosome Booster Serum — advanced dark spot correction
3.5% Retinol Serum — high-strength anti-ageing
Vitamin C Day Cream SPF50 — daily protection and brightening

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Miracle serum

I have been using this serum for more than 2 years now. The good thing about this serum is that the amount of retinol is just perfect to do all my skin requires such as brightening, keeping acne away, and keeping the skin surface smooth and dewy. I dare not stop use, or else all my skin issues especially acne will come back to say ‘we are back with vengeance’

This is not a miracle product, my skin gone lighter

Absolutely love this serum! After a few weeks, my skin has gone noticeably lighter and more even. Dark spots have faded and my face looks brighter overall. Lightweight, no irritation—definitely buying again!

I confess this is my first interaction with the brand "Ammuri". I was unfamiliar with them but in the time between ordering this and having it delivered I looked into the company a little more. Turns out they have an extensive range. This specific product is a face serum and creams, 'Exosome Hydro-Glow Complex' that is suitable for all skin types and aims to hydrate your skin.

The serum arrives boxed but inside the box it is in a plastic bottle with a cap that pulls all the way off (as opposed to being on a hinge for example). The serum dispenses nicely from a push-down nozzle. The serum itself is a yellow-ish or off-white colour. The cream goes on like butter - minus the greasiness!

I must say that this has turned out to be a pleasant surprise for me. One thing is for sure and that is that "The INKEY List" is now well and truly on my radar! I haven't had it for a super long time but after my first uses my first impressions are good. My skin feels hydrated after every use. This is a quality product as far as I am concerned and I am more than happy to give a five star review.

Ammuri delivers on this affordable exosome cream and serum that works! I will be a repeat buyer as I can already see skin improvement in just a few weeks. If you're on the fence, this is a great no no-irritation product at a great price point - buy! You won't regret it

Noticeable improvement to my skin. I use Calecim serum but its �85 per 5ml so wanted to try an everyday product on the same basic principles and this works a treat.

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