Face Serums – Retinol, Brightening & Hydration

Face Serums by Skin Goal

Explore Ammuri face serums for brightening, hydration, visible fine lines, retinol routines and everyday skincare support. Rather than layering several strong formulas at once, choose the serum that best matches your main goal and follow the directions on its product page.

Choose Your Serum

Dark spots & uneven-looking tone: compare targeted options in Brightening & Dark Spot Skincare.
Retinol: compare labelled strengths and experience levels in our Retinol Products collection.
Visible fine lines & smoother-looking skin: explore peptide and retinol options in Anti-Ageing.
Hydration: browse lightweight hydrating serums and gels in our Hydration collection.

How to Build a Simple Serum Routine

Apply products in the order recommended on their individual pages, introduce stronger actives gradually and use a moisturiser when needed. If you use retinol, keep it to the evening and include suitable sun protection during the day.

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Ammuri Extreme Brightening Serum 30ml product image

Ammuri Extreme Brightening Serum 30ml | Dark Spot & Radiance Serum

Ammuri Skincare

Sparen 33%

Ammuri Retinol 5% Serum bottle for experienced retinol users

Ammuri Retinol 5% Face Serum 30ml | High-Strength Evening Renewal

Ammuri Skincare

Ammuri Age Reverse Peptide Serum 30ml product image

Ammuri Age Reverse Peptide Serum | Argireline + Matrixyl 3000 | 30ml

Ammuri Skincare

Ammuri Intense Brightening Serum 30ml for dark spots and uneven-looking tone

Ammuri Intense Brightening Serum 30ml | Dark Spots & Uneven-Looking Tone

Ammuri Skincare

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Ammuri Apple Stem Cell Retinol 5% Serum included in the Renewal & Recovery Duo

Ammuri Apple Stem Cell Retinol 5% Serum 30ml | High-Strength Evening Renewal

Ammuri Skincare

Sparen 23%

Ammuri Biotin & Argan Hair Serum in a dropper bottle

Ammuri Biotin & Argan Hair Serum 30ml | Scalp Care, Breakage & Shine

Ammuri Skincare

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Ammuri Retinol 2.5% Face Serum | Vitamin C + Niacinamide | 30ml

Ammuri Skincare

Sparen 20%

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Ammuri Collagen Peptide Face Serum 30ml bottle

Ammuri Collagen Peptide Face Serum 30ml | Hydration, Smoothness & Firmness

Ammuri Skincare

Sparen 15%

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Ammuri Bioactive Snail Repair Serum, 87% Organic Anti-Aging Face Serum for smooth, youthful skin

Ammuri Snail Mucin Face Serum | Hydration & Smooth-Looking Skin

Ammuri Skincare

Sparen 20%

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Ammuri Retinol 3.5% Face Serum 30ml product image

Ammuri Retinol 3.5% Face Serum 30ml | Fine Lines, Texture & Renewal

Ammuri Skincare

Sparen 21%

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Ammuri Vitamin C Hydroboost Serum with Hyaluronic Acid

Ammuri Vitamin C Hydroboost Serum | Hyaluronic Acid Hydration 30ml

Ammuri Skincare

Sparen 25%

Ammuri 24K Gold + Hyaluronic Acid Face Serum included in the Gold Firming Duo

Hyaluronsäure 24k Gold Gesichtsserum

Ammuri Skincare

Ammuri Vitamin C Serum 30ml bottle and packaging

Ammuri Vitamin C Serum 30ml | Radiance & Uneven-Looking Tone

Ammuri Skincare

Ammuri Retinol 2.5% Supreme Serum | Gentle Evening Renewal | 30ml

Ammuri Skincare

Ammuri Exosome Brightening Serum 30ml with kojic acid product image

Ammuri Exosome Brightening Serum 30ml | Kojic Acid + Alpha Arbutin + Vitamin C

Ammuri Skincare

Ammuri Niacinamide 10% Serum 30ml for oil balance, visible pores and uneven-looking tone

Ammuri Niacinamide 10% Face Serum 30ml | Oil Balance, Pores & Uneven Tone

Ammuri Skincare

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Hair shampoo for thinning hair.

So far so good but I need to give it atleast 3 months use to be able to review it properly.

Miracle serum

I have been using this serum for more than 2 years now. The good thing about this serum is that the amount of retinol is just perfect to do all my skin requires such as brightening, keeping acne away, and keeping the skin surface smooth and dewy. I dare not stop use, or else all my skin issues especially acne will come back to say ‘we are back with vengeance’

This is not a miracle product, my skin gone lighter

Absolutely love this serum! After a few weeks, my skin has gone noticeably lighter and more even. Dark spots have faded and my face looks brighter overall. Lightweight, no irritation—definitely buying again!

I confess this is my first interaction with the brand "Ammuri". I was unfamiliar with them but in the time between ordering this and having it delivered I looked into the company a little more. Turns out they have an extensive range. This specific product is a face serum and creams, 'Exosome Hydro-Glow Complex' that is suitable for all skin types and aims to hydrate your skin.

The serum arrives boxed but inside the box it is in a plastic bottle with a cap that pulls all the way off (as opposed to being on a hinge for example). The serum dispenses nicely from a push-down nozzle. The serum itself is a yellow-ish or off-white colour. The cream goes on like butter - minus the greasiness!

I must say that this has turned out to be a pleasant surprise for me. One thing is for sure and that is that "The INKEY List" is now well and truly on my radar! I haven't had it for a super long time but after my first uses my first impressions are good. My skin feels hydrated after every use. This is a quality product as far as I am concerned and I am more than happy to give a five star review.

Ammuri delivers on this affordable exosome cream and serum that works! I will be a repeat buyer as I can already see skin improvement in just a few weeks. If you're on the fence, this is a great no no-irritation product at a great price point - buy! You won't regret it

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Face Serums by Skin Goal

Choose Your Serum

How to Build a Simple Serum Routine

🚚 Free UK Standard Delivery on all UK orders

↩️ 30-day satisfaction guarantee

📦 Fast UK dispatch

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