Some skincare ingredients promise transformation. Retinol delivers it. Ammuri's Advanced Retinol Serum 5% is our most sophisticated anti-ageing serum (anti-aging serum) to date — a precision-crafted formula that fuses high-performance retinol with the regenerative power of Apple Plant Stem Cell technology. The result is a retinol serum that works around the clock, visibly refining skin texture, softening fine lines and wrinkles, and restoring the luminous clarity your skin deserves.

This is not skincare for the impatient. It is skincare for those who understand that true transformation is earned — and that the right formula, used consistently, can rewrite the story your skin tells.

Why This Retinol Serum Works

At 5% retinol activity, this anti-ageing serum is formulated for those ready to see meaningful, measurable results. Our encapsulated delivery system releases retinol gradually into the skin, maximising efficacy while minimising the irritation associated with traditional high-strength formulas. Paired with Apple Plant Stem Cells — known for their role in supporting skin's natural renewal processes — this serum works at a cellular level to address the visible signs of ageing from within.

Key Benefits

• Visibly reduces fine lines and wrinkles — retinol stimulates collagen synthesis to plump and smooth the skin's surface over time
• Refines skin texture — accelerated cell turnover reveals a smoother, more even complexion with continued use
• Fades dark spots and discolouration — targets uneven pigmentation caused by sun exposure, ageing, and post-blemish marks
• Supports skin renewal — Apple Plant Stem Cell technology helps maintain the skin's vitality and resilience
• 24-hour action — the time-release formula continues working long after application, optimising overnight regeneration
• Suitable for building tolerance — encapsulated retinol reduces the risk of sensitivity, making this accessible to a wider range of skin types

How to Use

Apply a small amount to cleansed, dry skin in the evening. Begin with 2–3 nights per week, increasing frequency as your skin builds tolerance. Always follow with a broad-spectrum SPF 30 or higher the following morning. For best results, pair with a nourishing moisturiser to support the skin barrier throughout your retinol journey.

This pack of 3 ensures uninterrupted results — because consistency is the cornerstone of every great skincare transformation.

Frequently Asked Questions

Is this retinol serum suitable for beginners?

At 5% retinol activity with an encapsulated delivery system, this serum is best suited to those who have some prior experience with retinol or active ingredients. If you are entirely new to retinol, we recommend beginning with a lower-strength formula and building up gradually. The encapsulation does reduce irritation risk, making it more accessible than traditional high-strength serums.

Can this serum help with dark spots?

Yes. Retinol accelerates skin cell turnover, which over time helps to fade dark spots, post-blemish marks, and sun-induced discolouration. Consistent use alongside daily SPF will deliver the most visible improvement in uneven skin tone.

How long before I see results?

Most users notice improvements in skin texture and early fine lines within 4–8 weeks. More significant changes to wrinkles and dark spots typically become visible between 8–12 weeks of consistent use. Collagen-stimulating benefits continue to develop over 3–6 months.

Can I use this with other active ingredients?

We recommend avoiding layering this retinol serum with AHAs, BHAs, or Vitamin C in the same routine. Alternate evenings if you use other actives, and always ensure your skin barrier is well-supported with a good moisturiser. Hyaluronic acid is an excellent companion — apply it before the serum for added hydration.

Why buy the Pack of 3?

Retinol results are cumulative — the longer and more consistently you use it, the more transformative the outcome. The Pack of 3 ensures you never interrupt your routine, and represents the most cost-effective way to commit to your skin's long-term renewal.