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Brighten, hydrate, and protect — a daily Vitamin C serum that works morning and evening to visibly improve skin tone and radiance.

What It Is

A lightweight, fast-absorbing Vitamin C serum formulated to brighten skin tone, boost hydration, and provide antioxidant protection against environmental stressors.

What It Does

• Visibly brightens dull skin and improves overall radiance
• Helps reduce the appearance of dark spots and uneven pigmentation
• Provides antioxidant protection against environmental damage
• Deeply hydrates and plumps skin for a smoother appearance
• Lightweight formula suitable for morning and evening use

Who It’s For

Ideal for anyone wanting to brighten their complexion, maintain hydration, and add antioxidant protection to their daily routine. Suitable for all skin types including sensitive skin.

Your AM & PM Routine

☀️ Morning

1. Cleanse
2. This serum — Apply 3–4 drops to clean skin and allow to absorb for 1–2 minutes.
3. SPF 50 — Apply Vitamin C Day Cream SPF 50 as your final morning step.

🌙 Evening

1. Cleanse
2. This serum — Apply 3–4 drops to clean skin.
3. Optional: Retinol (alternate nights) — Apply Retinol 2.5% after this serum has absorbed on retinol nights.
4. Moisturise

Pairs Well With

• 🌞 Morning — Vitamin C Day Cream SPF 50 — Apply after this serum as your final morning step.
• 🧬 Morning — Exosome Brightening Serum — Apply before this serum for targeted dark spot support and cellular renewal.
• 🌙 Evening — Retinol 2.5% Face Serum — Use this serum on non-retinol nights to maintain hydration and brightness.

Explore the full Dark Spots & Pigmentation collection.

What to Expect — A Realistic Brightening Timeline

Vitamin C is one of the most well-researched brightening ingredients in skincare. It works cumulatively — here is what consistent daily use typically delivers.

• Days 1–7: Skin feels more hydrated and looks more awake. The antioxidant protection begins immediately.
• Weeks 2–4: Skin tone starts to even out. Dullness reduces. Skin looks brighter and more refreshed overall.
• Weeks 6–8: Visible reduction in the appearance of dark spots and uneven pigmentation. Radiance is noticeably improved.
• Weeks 10–12+: Sustained brightening and a more even complexion with continued daily use. Deeper pigmentation continues to improve gradually.

Vitamin C is most effective when used consistently and paired with SPF. UV exposure degrades Vitamin C’s effectiveness and stimulates new pigmentation — daily SPF is the essential companion to this serum.

Skincare Routine Guidance

Apply before heavier products. This serum is lightweight and should be applied to clean skin before moisturisers or SPF. Layering order: serum first, then SPF or moisturiser.

Use morning and evening for best results. Unlike retinol, Vitamin C can be used twice daily. Morning use provides antioxidant protection throughout the day. Evening use supports overnight skin renewal.

Pair with SPF every morning. Vitamin C helps prevent new pigmentation from forming, but SPF is what actively blocks the UV exposure that causes it. Together, they form the most effective daily brightening and protection combination.

Layer with Exosome Serum for a targeted brightening approach. Apply Exosome Brightening Serum first, allow to absorb, then apply this serum. The two work synergistically — Exosome technology supports cellular renewal while Vitamin C brightens at the surface level.

Consistency is the active ingredient. Vitamin C works cumulatively. Daily use over 8–12 weeks is the benchmark for assessing visible brightening results. Missing days slows the process significantly.