PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo 473ml

PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo 473ml
PURA D'OR Original Gold Label Biotin Shampoo formula information
PURA D'OR Original Gold Label Shampoo back label and pump bottle
PURA D'OR Original Gold Label Anti-Thinning Shampoo side view
PURA D'OR Original Gold Label Shampoo key ingredient information
PURA D'OR Original Gold Label Shampoo for volume, strength and shine
PURA D'OR Original Gold Label Biotin Shampoo application information

PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo 473ml

Regular price £19.99
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Free UK deliveryStandard delivery on every UK order
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30-day returnsOn eligible unused and unopened items

This is a genuine PURA D'OR branded product stocked and sold by Ammuri Skincare. PURA D'OR is the manufacturer/brand; Ammuri Skincare is the retailer.

PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo — 473ml

PURA D'OR positions its Original Gold Label shampoo as an anti-thinning biotin shampoo that helps reduce the appearance of hair thinning due to breakage. The current formula features 17 key ingredients including Biotin, Red Korean Seaweed, Nettle, Pumpkin Seed, Black Cumin, Saw Palmetto and Argan Oil.

What the Manufacturer Currently Claims

  • Helps reduce the appearance of hair thinning due to breakage
  • Supports the appearance of greater volume, strength and shine
  • Uses PURA D'OR's 17-key-ingredient botanical formula
  • Suitable for regular hair and scalp cleansing according to the product label

Key Ingredients

  • Biotin — used in the formula to support the appearance of stronger, healthier hair.
  • Red Korean Seaweed — a botanical ingredient used to support a thicker, more voluminous appearance.
  • Nettle Leaf, Pumpkin Seed & Black Cumin — part of the botanical hair and scalp blend.
  • Saw Palmetto — included as a traditional botanical haircare ingredient.
  • Argan Oil — helps condition the hair and protect against breakage while adding shine.

How to Use

  1. Wet hair thoroughly.
  2. Apply shampoo to wet hair and scalp.
  3. Massage gently for around 2 minutes, in line with the current manufacturer directions.
  4. Rinse thoroughly.
  5. Follow with conditioner if required.

Always check the directions on the physical product you receive because packaging and instructions can change.

Realistic Expectations

This is a cosmetic haircare product. The manufacturer positions it around breakage, hair strength, volume and shine. It is not presented by Ammuri Skincare as a medicine for diagnosing or treating alopecia.

PURA D'OR or Ammuri Biotin & Caffeine Shampoo?

Choose PURA D'OR Original Gold Label if you specifically want the established PURA D'OR formula and its broad 17-key-ingredient botanical concept.

Choose Ammuri Biotin & Caffeine Shampoo if you prefer Ammuri's more focused Biotin + Caffeine + Saw Palmetto + Argan Oil formula for scalp care and fuller-looking hair.

Both are cosmetic shampoos for thinning-looking hair and should be chosen for their cleansing, conditioning and hair-care benefits.

Why Buy from Ammuri Skincare?

  • Genuine PURA D'OR branded stock
  • UK-based retailer and customer support
  • Clear brand disclosure — PURA D'OR is the product brand

Frequently Asked Questions

Is this an Ammuri shampoo?
No. PURA D'OR is the brand and manufacturer. Ammuri Skincare stocks and sells it.

What results is it designed for?
The current manufacturer positioning focuses on hair strength, volume, shine and the appearance of thinning associated with breakage.

Read our PURA D'OR Gold Label Shampoo Review UK, or compare the full Hair Care collection.


Source note: Product positioning should be checked against current PURA D'OR packaging and manufacturer information when stock batches change.

Ammuri is a UK-based skincare and hair care brand offering targeted, ingredient-led formulas with clear usage guidance, UK dispatch and a clear 30-day returns policy.

Orders are usually processed and dispatched within 1–2 business days. UK Standard Delivery is free on all UK orders. UK Express Delivery is £6.99, with free Express Delivery on orders of £50 or more. International rates and delivery estimates vary by destination and are shown at checkout. Tracked delivery is used where available.

Unused and unopened products may be returned within 30 days of delivery when they are in their original packaging and resellable condition. For hygiene and safety reasons, opened skincare, hair care, cosmetic and personal-care products are reviewed case by case unless faulty, damaged, incorrect or otherwise covered by your statutory rights. Contact us for return instructions before sending an item back.

Ingredient-Led Formulas

Clear product-specific ingredient and usage information to help you choose your routine.

Secure Checkout

Your payment information is protected with industry-leading security.

30-Day Returns

Eligible unused and unopened items can be returned within 30 days. Statutory rights are unaffected.

HairHair shampooHair thinning therapyPura dShampoo
  • 5 stars: 404 (51%)
  • 4 stars: 384 (49%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
B
BB
Doctor recommended shampoo

This shampoo was recommended by my doctor following my FUE hair transplant procedure. I really like it so far. It smells good, lathers up nicely, and does a good job of cleaning my hair. I have only been using it for a week so I can’t speak to how well the anti-thinning works yet, but I’m assuming since it was the brand that my doctor recommended that it probably works.

C
Cliff
Works great!

Works great!

S
Steph
Does help with thinning hair

The 1st time I bought this was back in early December. I had my doubts it would work. The smell is not bad, it really smells good. At first I would have to wash my hair twice just to get a lather. I guess my hair had to get use to it. After using it a while my hair will lather up after 1st wash. When rinsing it does make your hair feel weird kinda sticky. Best to use the healing conditioner makes my hair feel awesome. I used this at least 2 or three times a week, I only used this shampoo and conditioner. In February my mom cut my hair and she asked what have I've been doing cause my hair is fuller. I told her about my new shampoo and now she is going to buy some. I like the smell it makes my hair feel good not heavy or sticky after styling it. You will kinda use a lot at first but like I said earlier it seems like your hair needs to get use to it. When you first use it it does make your hair feel weird when wet but once you style it it feels just fine.

M
Mrs.B
THE BEST

I have been using Pura d'o for about a year now and would NEVER use anything else. The shampoo and conditioner has made my hair long and back to life again (I even have to get it trimmed a lot more). Can't say enough about how much I love the Pura d'o products and I am very picky about my hair.

S
Sharkbyte214
IT REALLY WORKS

I purchased this shampoo after searching numerous others on amazon .It had good reviews so I gave it a try and I'm so happy Ipicked this one. before i started using it large clumps of hair would come out when i combed it or washed it in the shower then over time less and less hair would came out now im at the point where little to no hairs come out when i wash and comb it . I love the smell i love the way it makes my hair feel and look( soft and moisturized) .Its like i can feel it working . I highly recommend this product .

r
rainydaygirl
This shampoo and conditioner combo is amazing! It makes my hair bouncy and shiny again

This shampoo and conditioner combo is amazing! It makes my hair bouncy and shiny again. I am 59 with long hair that I have been letting go grey and I'm also hypothyroid so my hair goes thin and limp overnight! Not to mention how thin it was getting. I never use irons or lots of heat either. This shampoo has really improved the condition and strength of my hair. I'm so happy with it!

M
Malcolm
Hair shampoo for thinning hair.

So far so good but I need to give it atleast 3 months use to be able to review it properly.

C
Chloe
Improved hair strength

Works well as part of my daily hair care routine.

S
Sofia
Healthy looking hair

This shampoo cleans gently and doesn’t irritate my scalp.

I
Imran
Very satisfied

This shampoo cleans gently and doesn’t irritate my scalp.

H
Hannah
Hair feels thicker

Hair looks thicker and has more body over time.

E
Emily
Good for thinning hair

Hair looks thicker and has more body over time.

D
Daniel
Improved hair strength

My hair feels stronger and more manageable.

N
Nadia
Healthy looking hair

After consistent use, my hair feels fuller and looks healthier.

N
Nadia
Great daily shampoo

Overall very happy with the results so far.

S
Sofia
Gentle on scalp

Hair looks thicker and has more body over time.

J
James
Great daily shampoo

This shampoo cleans gently and doesn’t irritate my scalp.

S
Sofia
Great daily shampoo

Hair looks thicker and has more body over time.

S
Sofia
Reduced hair breakage

This shampoo cleans gently and doesn’t irritate my scalp.

N
Nadia
Gentle on scalp

A good shampoo option for thinning hair concerns.

O
Olivia
Hair feels fuller

I like how clean and nourished my hair feels.

P
Priya
Noticeable volume

A good shampoo option for thinning hair concerns.

C
Chloe
Healthy looking hair

Gentle formula that keeps my scalp feeling comfortable.

P
Priya
Noticeable volume

Overall very happy with the results so far.

J
James
Great daily shampoo

Gentle formula that keeps my scalp feeling comfortable.

S
Sofia
Healthy looking hair

Overall very happy with the results so far.

D
Daniel
Hair feels thicker

Works well as part of my daily hair care routine.

C
Chloe
Healthy looking hair

I’ve noticed less breakage and improved hair texture.

P
Priya
Healthy looking hair

A good shampoo option for thinning hair concerns.

P
Priya
Great daily shampoo

Works well as part of my daily hair care routine.

S
Sarah
Good for thinning hair

Works well as part of my daily hair care routine.