What is the best anti-ageing serum in the UK?

Serums with retinol, peptides, or vitamin C are the most effective for reducing wrinkles and improving skin texture.

How long do anti-ageing serums take to work?

Most anti-ageing serums show visible results within 8 to 12 weeks of consistent use.

Can I use vitamin C and retinol together?

Yes, vitamin C is typically used in the morning and retinol at night for best results.

brightening glowing skin radiance skincare routine

What Is the Best Skincare Routine for Glowing Skin?

Apr 18, 2026

Glowing skin is not about using the most products — it is about using the right ones consistently. A simple, well-structured routine that addresses hydration, protection, and targeted treatment is all most people need to see a real difference.

What Does "Glowing Skin" Actually Mean?

Healthy, glowing skin is skin that is well-hydrated, even in tone, smooth in texture, and free from dullness. It reflects light evenly rather than appearing flat or patchy. Achieving it comes down to three things: hydration, protection, and targeted treatment for any specific concerns.

The Core Routine for Glowing Skin

Morning Routine

Cleanser — a gentle, non-stripping cleanser to start with a clean base
Brightening or antioxidant serum — targets dark spots, uneven tone, and dullness while protecting against environmental damage
Moisturiser — seals in hydration and supports the skin barrier
SPF 50 — essential every morning, even on cloudy days. UV exposure is the single biggest cause of dull, uneven, and prematurely aged skin

Evening Routine

Cleanser — remove the day's SPF, makeup, and pollution
Treatment serum — retinol for anti-ageing and skin renewal, or a brightening serum for pigmentation
Moisturiser — support overnight skin repair

Key Ingredients for Glowing Skin

Vitamin C — brightens and evens skin tone, protects against UV-induced dullness
Niacinamide — refines pores, evens tone, and improves overall skin clarity
Kojic Acid & Glutathione — target dark spots and hyperpigmentation for a more even complexion
Retinol — accelerates cell turnover for smoother, fresher-looking skin
Hyaluronic Acid — deep hydration that plumps and adds radiance

The Most Important Step Most People Skip

Daily SPF. Without it, UV exposure undoes the work of every other product in your routine. It is the single most impactful thing you can do for long-term skin health and radiance.

Recommended Products

For a complete glowing skin routine, start with Ammuri's Exosome Serum for Dark Spots & Pigmentation to target uneven tone and dullness, then finish your morning routine with the Vitamin C Day Cream SPF 50 for brightening and daily sun protection in one step.

In the evening, add the 3.5% Retinol Serum to support skin renewal and improve texture over time.

Explore our Dark Spots & Pigmentation and Anti-Ageing & Wrinkles collections to build your complete routine.

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Hair shampoo for thinning hair.

So far so good but I need to give it atleast 3 months use to be able to review it properly.

Miracle serum

I have been using this serum for more than 2 years now. The good thing about this serum is that the amount of retinol is just perfect to do all my skin requires such as brightening, keeping acne away, and keeping the skin surface smooth and dewy. I dare not stop use, or else all my skin issues especially acne will come back to say ‘we are back with vengeance’

This is not a miracle product, my skin gone lighter

Absolutely love this serum! After a few weeks, my skin has gone noticeably lighter and more even. Dark spots have faded and my face looks brighter overall. Lightweight, no irritation—definitely buying again!

I confess this is my first interaction with the brand "Ammuri". I was unfamiliar with them but in the time between ordering this and having it delivered I looked into the company a little more. Turns out they have an extensive range. This specific product is a face serum and creams, 'Exosome Hydro-Glow Complex' that is suitable for all skin types and aims to hydrate your skin.

The serum arrives boxed but inside the box it is in a plastic bottle with a cap that pulls all the way off (as opposed to being on a hinge for example). The serum dispenses nicely from a push-down nozzle. The serum itself is a yellow-ish or off-white colour. The cream goes on like butter - minus the greasiness!

I must say that this has turned out to be a pleasant surprise for me. One thing is for sure and that is that "The INKEY List" is now well and truly on my radar! I haven't had it for a super long time but after my first uses my first impressions are good. My skin feels hydrated after every use. This is a quality product as far as I am concerned and I am more than happy to give a five star review.

Ammuri delivers on this affordable exosome cream and serum that works! I will be a repeat buyer as I can already see skin improvement in just a few weeks. If you're on the fence, this is a great no no-irritation product at a great price point - buy! You won't regret it

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