15% OFF AMMURI ✨ Use code GLOW15 at checkout
15% OFF AMMURI ✨ Use code GLOW15 at checkout
★★★★★ Rated 4.8/5 by 100+ Customers
Ammuri is a UK-based skincare and hair care brand offering targeted, ingredient-led formulas with clear usage guidance, UK dispatch and a clear 30-day returns policy.
A sulphate-free 473ml shampoo for fine, weak or thinning-looking hair. Ammuri Biotin & Caffeine Shampoo combines Biotin, Caffeine, Saw Palmetto and Argan Oil to cleanse the scalp while helping hair feel stronger, softer and more manageable.
Biotin
A familiar haircare ingredient used in cosmetic formulas focused on conditioning and stronger-feeling hair.
Caffeine
Included as part of the scalp-care blend in this rinse-off formula.
Saw Palmetto
A botanical ingredient frequently found in products marketed for thinning-looking hair and scalp care.
Argan Oil
Helps condition, soften and add shine to dry or fragile-looking hair.
Saw Palmetto is included as a botanical scalp-care ingredient alongside Biotin and Caffeine. This is a rinse-off cosmetic shampoo positioned around scalp care, conditioning, reduced visible breakage and a fuller-looking finish.
Choose Ammuri Biotin & Caffeine Shampoo if you prefer a focused Biotin + Caffeine + Saw Palmetto + Argan Oil formula and an Ammuri-branded scalp-care routine.
Choose PURA D'OR Original Gold Label if you specifically want the established PURA D'OR brand and its broader 17-key-ingredient botanical formula. Both are cosmetic shampoos for thinning-looking hair and should be chosen for their cleansing, conditioning and hair-care benefits.
Ideal for adults with fine, weak, fragile or thinning-looking hair who want a regular scalp-care shampoo and a healthier, fuller-looking finish.
Step 1: Cleanse with Ammuri Biotin & Caffeine Shampoo.
Step 2: Follow with Ammuri Biotin & Argan Hair Serum as a separate leave-in conditioning step.
Want both together? Shop the Biotin & Caffeine Shampoo + Hair Repair Oil Set. Regular user? See the 2 x 473ml Twin Pack.
After washing, hair should feel clean, conditioned and easier to manage. With regular use as part of a consistent haircare routine, fine or fragile hair can look healthier and fuller, especially when breakage is reduced.
Is this a medical hair-loss treatment?
No. It is a cosmetic shampoo for scalp care, cleansing, conditioning and fuller-looking hair.
Does it contain Saw Palmetto?
Yes. Saw Palmetto is included as a botanical scalp-care ingredient alongside Biotin and Caffeine.
Can men and women use it?
Yes. Choose it according to your hair and scalp needs rather than gender.
Can I use it regularly?
Yes. The sulphate-free formula is suitable for regular use according to your hair and scalp needs.
When should I seek professional advice?
If hair loss is sudden, patchy, significant or unexplained, speak to a GP or other appropriately qualified healthcare professional to help identify the cause.
UK stock • Fast dispatch • Secure checkout • 30-day returns on eligible items
Unused and unopened products may be returned within 30 days of delivery when they are in their original packaging and resellable condition. For hygiene and safety reasons, opened skincare, hair care, cosmetic and personal-care products are reviewed case by case unless faulty, damaged, incorrect or otherwise covered by your statutory rights. Contact us for return instructions before sending an item back.
Orders are usually processed and dispatched within 1–2 business days. UK Standard Delivery is free on all UK orders. UK Express Delivery is £6.99, with free Express Delivery on orders of £50 or more. International rates and delivery estimates vary by destination and are shown at checkout. Tracked delivery is used where available.
Clear product-specific ingredient and usage information to help you choose your routine.
Your payment information is protected with industry-leading security.
Eligible unused and unopened items can be returned within 30 days. Statutory rights are unaffected.
So far so good but I need to give it atleast 3 months use to be able to review it properly.
I have been using this serum for more than 2 years now. The good thing about this serum is that the amount of retinol is just perfect to do all my skin requires such as brightening, keeping acne away, and keeping the skin surface smooth and dewy. I dare not stop use, or else all my skin issues especially acne will come back to say ‘we are back with vengeance’
Absolutely love this serum! After a few weeks, my skin has gone noticeably lighter and more even. Dark spots have faded and my face looks brighter overall. Lightweight, no irritation—definitely buying again!
I confess this is my first interaction with the brand "Ammuri". I was unfamiliar with them but in the time between ordering this and having it delivered I looked into the company a little more. Turns out they have an extensive range. This specific product is a face serum and creams, 'Exosome Hydro-Glow Complex' that is suitable for all skin types and aims to hydrate your skin.
The serum arrives boxed but inside the box it is in a plastic bottle with a cap that pulls all the way off (as opposed to being on a hinge for example). The serum dispenses nicely from a push-down nozzle. The serum itself is a yellow-ish or off-white colour. The cream goes on like butter - minus the greasiness!
I must say that this has turned out to be a pleasant surprise for me. One thing is for sure and that is that "The INKEY List" is now well and truly on my radar! I haven't had it for a super long time but after my first uses my first impressions are good. My skin feels hydrated after every use. This is a quality product as far as I am concerned and I am more than happy to give a five star review.
Ammuri delivers on this affordable exosome cream and serum that works! I will be a repeat buyer as I can already see skin improvement in just a few weeks. If you're on the fence, this is a great no no-irritation product at a great price point - buy! You won't regret it
