Visible signs of ageing — fine lines, wrinkles, loss of firmness, and dull skin — are the result of a gradual slowdown in the skin's natural renewal processes. Collagen production declines from the mid-twenties onwards, cell turnover slows, and the skin's ability to retain moisture decreases. The right combination of active ingredients can meaningfully slow and visibly address many of these changes.
The Ammuri anti-ageing range brings together the most well-evidenced ingredients in skincare — retinol, peptides, exosomes, vitamin C, and hyaluronic acid — in formulas designed to work at a cellular level and deliver visible results with consistent use. Explore our Retinol 2.5% Face Serum, 3.5% Retinol Serum, and our High Strength Retinol Serum with SPF 50 — each formulated to a specific strength to suit your skin's tolerance and goals.
The Most Effective Anti-Ageing Ingredients
- Retinol — The gold standard of anti-ageing skincare. Accelerates cell turnover and supports collagen production, visibly reducing fine lines and improving skin texture over 8–12 weeks. Available in the Ammuri range from 2.5% to 5%.
- Peptides — Short chains of amino acids that signal the skin to produce more collagen and elastin. An excellent complement to retinol, particularly on non-retinol nights, and suitable for all skin types including sensitive.
- Exosomes — Advanced cell-signalling molecules that support skin renewal at a cellular level, improving firmness, radiance, and overall skin quality.
- Vitamin C — A powerful antioxidant that protects against UV-triggered collagen breakdown while brightening skin tone. Best applied in the morning under SPF.
- Hyaluronic Acid — Draws moisture into the skin and plumps the appearance of fine lines. Works best layered under a moisturiser on damp skin.
Building an Effective Anti-Ageing Routine
- Morning: Vitamin C serum → moisturiser with SPF 50. Antioxidant protection and UV defence are the foundation of any anti-ageing routine.
- Evening (retinol nights): Retinol serum → nourishing moisturiser. Start 2–3 nights per week and build gradually.
- Evening (non-retinol nights): Peptide or exosome serum → hydrating moisturiser. Supports collagen production and skin repair between retinol sessions.
For a complete introduction to retinol, read our guide: Complete Retinol Guide for Beginners: Strengths, Purging, Routines & Results.
Frequently Asked Questions
What age should I start using anti-ageing products?
SPF and vitamin C can be introduced at any age as preventative measures. Retinol is typically introduced from the late twenties or early thirties. The earlier you start a consistent routine, the more effectively you can slow the visible signs of ageing.
Can I use retinol and peptides together?
Yes — retinol and peptides work well together and are complementary rather than competing. Use retinol on some evenings and a peptide serum on others, or apply peptides after retinol has fully absorbed.
How long until I see anti-ageing results?
Improved skin texture and radiance are typically noticeable within 4–8 weeks. Visible reduction in fine lines takes 8–12 weeks of consistent use. Significant improvements in firmness and deeper wrinkles may take 3–6 months.
Is retinol suitable for sensitive skin?
Yes — with a careful introduction. Start at 2.5%, use 2 nights per week, and build gradually. The sandwich method (moisturiser before and after retinol) helps buffer the skin during the adjustment period.
What is the best anti-ageing ingredient for over 40s?
Those in their forties and beyond benefit most from a combination of higher-strength retinol, peptides, and exosome technology. This trio addresses cell turnover, collagen signalling, and cellular repair simultaneously for the most comprehensive results.
