Ammuri Biotin & Caffeine Shampoo 473ml | Hair Thinning & Fuller-Looking Hair

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Ammuri Biotin Shampoo with Biotin, botanicals and Keratin for fuller-looking hair
Ammuri Biotin & Caffeine Shampoo bottle and haircare information
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Ammuri Biotin & Caffeine Shampoo for fine and thinning-looking hair
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Ammuri Biotin & Caffeine Shampoo bottle for scalp and hair cleansing
Ammuri Biotin & Caffeine Shampoo with scalp-care ingredients
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Ammuri Biotin & Caffeine Shampoo 473ml | Hair Thinning & Fuller-Looking Hair

Regular price £39.99 Sale price £24.99 Save 38%
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Free UK deliveryStandard delivery on every UK order
Fast dispatchUsually dispatched in 1–2 business days
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30-day returnsOn eligible unused and unopened items

Ammuri Biotin & Caffeine Shampoo 473ml

A sulphate-free shampoo for fine, weak or thinning-looking hair, combining Biotin, Caffeine, Saw Palmetto and Argan Oil for scalp cleansing, conditioning and a fuller-looking finish.

4.48/5 from 520 published reviews shown on this product page.

Best fit: choose this if you are searching for a biotin shampoo, caffeine shampoo or hair thinning shampoo and want a cosmetic scalp-care formula without medical regrowth promises.

GLOW15 gives 15% off eligible one-time purchases at checkout.

Why Choose Ammuri Biotin & Caffeine Shampoo?

  • Biotin + Caffeine + Saw Palmetto in one focused scalp-care formula
  • Sulphate-free cleansing for regular hair and scalp care
  • Argan Oil to support softness, manageability and shine
  • 473ml full-size bottle with pump format
  • Designed for fine, weak, fragile or thinning-looking hair
  • Helps hair look healthier and fuller by supporting cleansing, conditioning and reduced visible breakage

Ingredient Focus

Ingredient Cosmetic role in the routine
Biotin Commonly used in hair-care formulas focused on conditioning and stronger-feeling hair.
Caffeine Included as part of the scalp-care blend in this rinse-off shampoo.
Saw Palmetto A botanical ingredient frequently used in products for thinning-looking hair and scalp care.
Argan Oil Helps condition dry-looking hair and support softness and shine.

Which Ammuri Hair Option Should You Choose?

Option Best for
Single 473ml bottle Trying the formula for the first time or buying one bottle at a time.
2 x 473ml Twin Pack Regular users who want two full-size bottles in one order.
Shampoo + Hair Repair Oil Set A simple two-step cleanse + conditioning routine.

Ammuri or PURA D'OR?

Choose Ammuri Biotin & Caffeine Shampoo if you want an Ammuri-branded, focused formula built around Biotin, Caffeine, Saw Palmetto and Argan Oil.

Choose PURA D'OR Original Gold Label if you specifically want the established PURA D'OR brand and its broader botanical formula.

How to Use

  1. Wet hair and scalp thoroughly.
  2. Apply shampoo mainly to the scalp and roots.
  3. Massage gently with fingertips according to the product directions.
  4. Rinse thoroughly.
  5. Repeat only if needed, then condition the lengths and ends where required.

Build a Simple Fuller-Looking Hair Routine

Step 1 — Cleanse: use Ammuri Biotin & Caffeine Shampoo.

Step 2 — Condition: use a suitable conditioner through mid-lengths and ends if needed.

Step 3 — Leave-in care: add Ammuri Biotin & Argan Hair Serum if your hair benefits from extra conditioning, softness or shine.

Want the routine rather than one product?

Compare the single bottle, twin pack and two-step set before you choose.

Shop Ammuri Hair Care →

What Results Are Realistic?

Judge a cosmetic shampoo by scalp cleanliness, comfort, hair softness, manageability, reduced visible breakage and whether existing hair looks healthier and fuller. Hair loss can have many causes, so a rinse-off shampoo should not be presented as a treatment for alopecia, pattern hair loss or another medical condition.

Frequently Asked Questions

Is this a hair loss shampoo?
People often search for “hair loss shampoo” when they are concerned about thinning. This is a cosmetic shampoo for scalp care, cleansing, conditioning and fuller-looking hair; it does not diagnose or medically treat the cause of hair loss.

Does this shampoo block DHT?
Saw Palmetto is included as a botanical scalp-care ingredient. We do not present a rinse-off cosmetic shampoo as a medicine that clinically blocks DHT.

Is it suitable for men and women?
Yes. Choose it according to your hair and scalp needs rather than gender.

Can I use it regularly?
Yes. Use according to the current product directions and your own scalp and hair needs rather than following a rigid schedule.

When should I seek professional advice?
If hair loss is sudden, patchy, significant, rapidly worsening or unexplained, seek advice from an appropriately qualified healthcare professional.

473ml • UK stock • Fast dispatch • Secure checkout • 30-day returns on eligible items

Customer review note: Reviews reflect individual customer experiences and wording. Ammuri does not endorse customer statements that imply diagnosis, treatment, guaranteed regrowth or medical outcomes.

Ammuri is a UK-based skincare and hair care brand offering targeted, ingredient-led formulas with clear usage guidance, UK dispatch and a clear 30-day returns policy.

Orders are usually processed and dispatched within 1–2 business days. UK Standard Delivery is free on all UK orders. UK Express Delivery is £6.99, with free Express Delivery on orders of £50 or more. International rates and delivery estimates vary by destination and are shown at checkout. Tracked delivery is used where available.

Unused and unopened products may be returned within 30 days of delivery when they are in their original packaging and resellable condition. For hygiene and safety reasons, opened skincare, hair care, cosmetic and personal-care products are reviewed case by case unless faulty, damaged, incorrect or otherwise covered by your statutory rights. Contact us for return instructions before sending an item back.

Ingredient-Led Formulas

Clear product-specific ingredient and usage information to help you choose your routine.

Secure Checkout

Your payment information is protected with industry-leading security.

30-Day Returns

Eligible unused and unopened items can be returned within 30 days. Statutory rights are unaffected.

HairShampooCriticismCustomerHair shampooPriceShampoo dht blocker
  • 5 stars: 247 (48%)
  • 4 stars: 273 (53%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
🎼
🎼🎧🤓Helpful
😍🤩🧴 Effective Biotin Shampoo🤩😍🧴

The shampoo is nicely presented in a lovely blue pump bottle. Has a lovely scent.It didn’t dry out my her while washing 😍👍 so hair was nice and soft like as if i conditioned it too. (EXCELLENT😍👍)Since using this shampoo Iv noticed a difference in the thickness of my hair 🤩👍Scalp is more healthy and dandruff free 😎👍I also see some new hair growth 😍👍so very happy 😃It’s definitely value for money and i highly recommend 😁

M
Moonlight
Fresheness,softeness and natural ingredients

As a girl with curly hair, I try to find products for my hair that are natural and free of chemicals, such as sulphates, parabens and silicones.I found this shampoo particularly interesting to try because of the formula it contains, no sulfates, no silicones and parabens, it contains lavender, biotin, tee tree oil, aloe vera leaf extract and other types of natural ingredients.I liked the presentation of the bottle in a dark blue colour with gold lettering, it has 453 ml which is quite a lot of shampoo compared to the normal shampoos we use.It has a lemon scent, along with the lavender scent, but the lemon scent is more intense.It has a light colour and a thick, creamy consistency. You only need one pump for it to lather, I think more than one is a waste.The shampoo should only be used on the scalp, not on the length of the hair, it's the scalp that should be kept clean so that the hair can grow strong and healthy.Moving on, after I rinsed my hair it felt clean and soft, mostly like I was using conditioner, normally when you wash your hair with shampoos that contain sulphates after your rinse it out you feel your very squeaky clean and dryI did not feel this with this shampoo and it convinced me that this has good ingredients, I did not have any allergic reaction to it.I'm not sure if this shampoo makes your hair grow faster or not because I've only used it for 10 days, but let's see if I notice any difference with time.I recommend it for the softness that it leaves in the hair after washing and the freshness that is left after washing too.

N
Nikol
Works very well i am impress !!!

Wau I may find my favourite shampoo hair fell thicker stronger after one use i am impress also my scalp is not itchy or irritated also my dandruff is almost gone and that's after two washes I have long hair but they fall and there not thick as I would like but this shampoo i don't know how but they fell thicker stronger healthier. I do know it is bit pricy for a shampoo but if you find something like that I don't care how much it cost I want it . I love it

d
duaa
Love this shampoo

I absolutely love this shampoo! After one use, I have already noticed my hair has thickened and I didn’t lose as much hair whilst washing as I usually do. I’ve used this shampoo quite a few times and I really like the pump on the bottle too as it helps control how much shampoo I use.Will definitely be purchasing again

S
Sofia
Love the results

A reliable shampoo for thicker-looking, healthier hair.

S
Sofia
My go-to shampoo

My scalp feels clean and my hair looks fuller.

F
Fatima
Love the results

This shampoo has improved my hair texture over time.

Z
Zara
Great daily shampoo

Great daily shampoo that leaves my hair feeling fresh and manageable.

O
Olivia
Noticeable volume boost

A reliable shampoo for thicker-looking, healthier hair.

J
James
Love the results

My scalp feels clean and my hair looks fuller.

C
Chloe
Scalp feels clean

My scalp feels clean and my hair looks fuller.

J
James
Love the results

Great daily shampoo that leaves my hair feeling fresh and manageable.

Z
Zara
Great daily shampoo

A reliable shampoo for thicker-looking, healthier hair.

S
Sarah
Noticeable volume boost

Great daily shampoo that leaves my hair feeling fresh and manageable.

Z
Zara
Love the results

After a few weeks of use, my hair feels thicker and looks healthier.

A
Ayesha
Love the results

Great daily shampoo that leaves my hair feeling fresh and manageable.

E
Emily
My go-to shampoo

I’ve noticed improved volume and softness since switching to this shampoo.

D
Daniel
Love the results

This shampoo cleans well without drying my hair or scalp.

P
Priya
Love the results

Great daily shampoo that leaves my hair feeling fresh and manageable.

Z
Zara
Gentle and effective

My scalp feels clean and my hair looks fuller.

J
James
Hair feels thicker

My hair feels stronger and more nourished with regular use.

S
Sarah
Improved hair texture

My hair feels stronger and more nourished with regular use.

A
Ayesha
Scalp feels clean

After a few weeks of use, my hair feels thicker and looks healthier.

Z
Zara
Scalp feels clean

I’ve noticed improved volume and softness since switching to this shampoo.

N
Nadia
Scalp feels clean

Great daily shampoo that leaves my hair feeling fresh and manageable.

C
Chloe
My go-to shampoo

This shampoo cleans well without drying my hair or scalp.

N
Nadia
Improved hair texture

After a few weeks of use, my hair feels thicker and looks healthier.

M
Michael
Noticeable volume boost

I like how soft and smooth my hair feels after washing.

D
Daniel
Soft and fuller hair

My scalp feels clean and my hair looks fuller.

N
Nadia
My go-to shampoo

A reliable shampoo for thicker-looking, healthier hair.