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Start your retinol journey the right way — 2.5% Retinol with Vitamin C and Niacinamide for smoother, brighter skin without the irritation.

What It Is

A gentle yet effective 2.5% Retinol serum enriched with Vitamin C and Niacinamide — a powerful trio that works together to help support skin's natural renewal, brighten tone, and minimise pores.

What It Does

• Helps support skin's natural renewal process to smooth fine lines and improve texture
• Vitamin C brightens dull skin and visibly reduces the appearance of dark spots
• Niacinamide minimises pores and reduces the appearance of redness
• Improves overall skin tone and radiance
• Gentler formula reduces risk of irritation vs higher-strength retinols

Who It's For

Perfect for retinol beginners or those with sensitive skin who want to introduce active ingredients safely. Also ideal for anyone in their late 20s–30s asking: "What's a good starter retinol serum?" or "Can I use Vitamin C and Retinol together?" Not sure which strength is right for you? Read our retinol strength guide.

How to Choose the Right Retinol Strength

• Retinol 2.5% (this product) — The ideal starting point for retinol beginners and those with sensitive skin.
• Retinol 3.5% — A step up for intermediate users who have built tolerance at lower concentrations.
• Retinol 5% — An advanced formula for experienced retinol users seeking maximum anti-ageing results.
• Beginner Retinol Bundle — Includes this serum, Aloe Vera Gel, and SPF50 — everything to start safely in one kit.

Not sure where to begin? Our Beginner Retinol Guide covers every concentration in detail.

Frequently Asked Questions

Can I use Vitamin C and Retinol together?
Yes — but use them at different times. Apply Vitamin C SPF in the morning and this Retinol Serum in the evening.

Will it irritate my skin?
This 2.5% formula is designed to minimise irritation. Start by applying 2–3 nights per week and gradually increase as your skin adjusts.

What strength should I start with?
2.5% is a solid starting point. Read our full guide on retinol strengths.

Can I order from the USA?
Yes — USA orders are welcome. You'll checkout in USD and receive tracked international delivery.

Your AM & PM Routine

☀️ Morning

1. Cleanse
2. Serum — Apply Exosome Brightening Serum or Vitamin C Hydroboost Serum.
3. SPF 50 — Finish with Vitamin C Day Cream SPF 50. Non-negotiable when using retinol.

🌙 Evening — Retinol Nights (2–3x per week to start)

1. Cleanse — Pat skin completely dry.
2. Optional buffer — Apply Aloe Vera Gel first if skin feels sensitive.
3. Retinol 2.5% — Apply a pea-sized amount, avoiding the eye area.
4. Moisturise

Pairs Well With

• 🌞 Morning — Vitamin C Day Cream SPF 50
• 💧 Morning — Exosome Brightening Serum
• 🌿 Evening buffer — Organic Aloe Vera Gel

What to Expect — A Realistic Retinol Timeline

• Weeks 1–2: Mild dryness or occasional flaking is normal and temporary.
• Weeks 3–4: Skin begins to feel smoother. Texture improvements are often the first visible change.
• Weeks 6–8: Tone starts to even out. Fine lines appear softer.
• Weeks 10–12+: Meaningful improvements in skin firmness, brightness, and overall clarity.

💰 Save with a Complete Routine Bundle

This serum is included in the Beginner Retinol Routine Bundle — everything you need to start retinol safely, paired and priced together.

✅ What's included: Retinol 2.5% + Aloe Vera Gel + Vitamin C SPF50
💷 Bundle price: £44.99  |  Individual total: £54.97  |  You save £9.98
🌐 Website exclusive — only at AmmuriSkincare.com

→ Shop the Beginner Retinol Routine Bundle

🚚 Free UK Delivery — dispatched same day before 5pm.
🌍 International Shipping — tracked delivery available worldwide including USA.
🔁 30-Day Returns — no questions asked.