PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo 473ml
PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo 473ml
Ammuri is a UK brand formulated with premium, carefully selected ingredients. Our hair care range is designed for those experiencing thinning, reduced density, or scalp concerns. Sulfate-free, suitable for all hair types, and backed by a 30-day guarantee.
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This is a genuine PURA D'OR branded product stocked and sold by Ammuri Skincare. PURA D'OR is the manufacturer/brand; Ammuri Skincare is the retailer.
PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo — 473ml
PURA D'OR positions its Original Gold Label shampoo as an anti-thinning biotin shampoo that helps reduce the appearance of hair thinning due to breakage. The current formula features 17 key ingredients including Biotin, Red Korean Seaweed, Nettle, Pumpkin Seed, Black Cumin, Saw Palmetto and Argan Oil.
What the Manufacturer Currently Claims
- Helps reduce the appearance of hair thinning due to breakage
- Supports the appearance of greater volume, strength and shine
- Uses PURA D'OR's 17-key-ingredient botanical formula
- Suitable for regular hair and scalp cleansing according to the product label
Key Ingredients
- Biotin — used in the formula to support the appearance of stronger, healthier hair.
- Red Korean Seaweed — a botanical ingredient used to support a thicker, more voluminous appearance.
- Nettle Leaf, Pumpkin Seed & Black Cumin — part of the botanical hair and scalp blend.
- Saw Palmetto — included as a traditional botanical haircare ingredient.
- Argan Oil — helps condition the hair and protect against breakage while adding shine.
How to Use
- Wet hair thoroughly.
- Apply shampoo to wet hair and scalp.
- Massage gently for around 2 minutes, in line with the current manufacturer directions.
- Rinse thoroughly.
- Follow with conditioner if required.
Always check the directions on the physical product you receive because packaging and instructions can change.
Realistic Expectations
This is a cosmetic haircare product. The manufacturer positions it around breakage, hair strength, volume and shine. Neither PURA D'OR nor Ammuri Skincare presents this shampoo as a medicine that diagnoses or treats alopecia or guarantees hair regrowth.
Why Buy from Ammuri Skincare?
- Genuine PURA D'OR branded stock
- UK-based retailer and customer support
- Clear brand disclosure — PURA D'OR is the product brand
Frequently Asked Questions
Is this an Ammuri shampoo?
No. PURA D'OR is the brand and manufacturer. Ammuri Skincare stocks and sells it.
Is this a medical DHT-blocking or hair-loss treatment?
We do not present it that way. The current manufacturer positioning is anti-thinning haircare focused on the appearance of thinning due to breakage.
Does it guarantee regrowth?
No. Individual cosmetic results vary and the product does not guarantee regrowth of lost hair.
Read our PURA D'OR Gold Label Shampoo Review UK for a fuller buying guide.
Source note: Product positioning should be checked against current PURA D'OR packaging and manufacturer information when stock batches change.
We offer a 30-day satisfaction guarantee. If you are not happy with your purchase for any reason, contact us within 30 days for a full refund or exchange. No questions asked.
We dispatch all UK orders same day when ordered before 5pm Monday–Friday. Standard UK delivery 2–3 working days. International delivery available — orders over £30 qualify for free delivery. Tracked shipping on all orders.
